Living and Leading an Inspired Life
Business and Life Coaching
Living and Leading an Inspired Life
Business and Life Coaching
Do you want to be able to show up and shine?
To take back control, unlock your self-belief,
feel fulfilled, passionate and inspired in your life and work?
I help professional women, founders and leaders recover clarity and confidence, build their presence and impact, and design passion and purpose into the fabric of their day-to-day and vision for the future.
I am an award-winning Business and Life Coach. I specialise in helping women transform how they show up and shine in the world.
My clients come from all stages of life, business and entrepreneurship. I am inspired daily by the dreams and promises they craft and make real. Of course, all of us have moments – sometimes seemingly endless moments – when we doubt ourselves, and perhaps daren’t even believe a better, more sustainable, fulfilling way of living and working is possible.
But what if it is? What if actually your best is just the beginning?
I offer everyone a free discovery call of up to an hour, so we can connect and explore how coaching could help you and your specific circumstances.

Emerging Talent

Solopreneurs

Founders

Leaders

Returners to Work
I work with clients in three different ways, all of which are tailored to your individual needs:

Ignite
Stand-alone, 90 minute
coaching session

Ascent
Business and career coaching
3 month programmes

Star
3 – 6 session programmes
“Amy has a talent which I rarely encounter in business…. She is a role model to me due to her ability to balance strength, wisdom and kindness.”

Amy has a talent which I rarely encounter in business, a feminine strength which is pragmatic and compassionate. She has extensive knowledge of the way the business world works and a vision for enabling a new breed of leaders to shine. For this reason I have been incredibly fortunate to have Amy as a leadership coach, she has helped me to grow in confidence, particularly when managing a multidisciplinary team with a wide variation of personalities and experience; and she has given me tools to use when faced with many potentially daunting situations in business.
Our coaching sessions over the last 6 months have enabled me to know where to put trust in the people around me, allowing me to lose a fear of vulnerability, instead recognising how my strengths balance with the strengths of others and how to ask for help. Now I know how to move through those more lonely times and to celebrate the good times. Amy’s insight and endeavour in our sessions has changed my life for the better.
Dr Becky Sage
CEO, Interactive Scientific
As your coach, it is my role to create the space in which you can access new ways of thinking and being, always with the aim of you achieving exponentially different results. Positive lasting change is possible.
In response to our coaching work together, an overwhelmed founder teetering on burn out was able to recover her sense of self and possibility, find balance and calm, turnaround her team, buy the home of her dreams, and collect a raft of awards taking her professional profile to the next level.
An ambitious senior product manager found her self-belief, built her impact and presence with tricky C-suite executives, and made an elegant transition to Director at an exciting new organisation, negotiating almost twice her previous salary.
If you dare to believe now is your time to shine, you are right. Let’s get you there with all the positive, skilled support you need and deserve. It’d be great to connect and start our conversation: book a free, no obligation Introductory Call with me today.

How does it work?
Great coaching is about transformations. For such shifts to happen, you will need to trust me, and play full out.
I will ask the questions which need to be asked, whilst always offering unconditional positive regard, and warm, honest encouragement. I will hold you to account to deliver on your promises to yourself.
We begin with a Discovery Call by phone or Zoom of up to an hour. 70% of the success of coaching is attributed to the relationship between client and coach. This non-obligatory, explorative session is the perfect opportunity for you to get a first-hand experience of how I work, at the same time as helping you get clear about your priorities for yourself and your future: about what matters most.
We begin with a Discovery Call by phone or Zoom of up to an hour. 70% of the success of coaching is attributed to the relationship between client and coach. This non-obligatory, explorative session is the perfect opportunity for you to get a first-hand experience of how I work, at the same time as helping you get clear about your priorities for yourself and your future: about what matters most.
When the time is right for you – during or after the call – we will agree how best to work together and the date of your opening Lift-Off Session.
In your opening Lift-Off Session, we will identify what needs action and attention. I will help you to establish clear, concrete, measurable goals. We will connect you to your insight, intuition, and natural wisdom. I believe there is nothing which you cannot shift. Do you?
In your opening Lift-Off Session, we will identify what needs action and attention. I will help you to establish clear, concrete, measurable goals. We will connect you to your insight, intuition, and natural wisdom. I believe there is nothing which you cannot shift. Do you?
My coaching philosophy is that we can only do our best work when we enjoy psychological safety; are connected to our immense strengths; and practice sustainable habits of success in our daily rhythm and routine. Together we will co-create this environment for you.
My coaching philosophy is that we can only do our best work when we enjoy psychological safety; are connected to our immense strengths; and practice sustainable habits of success in our daily rhythm and routine. Together we will co-create this environment for you.
- I know you are naturally creative and resourceful and have so many answers within you already.
- I believe in your immense capacity to achieve far more than you currently believe possible.
- I will listen with understanding and absolute confidentiality.
- I won’t solve your problems for you, but will guide you to solving them.
- I can share evidence-based strategies to help you get to where you want to go as quickly as possible.
- I will support you fully on your journey to achieving measurable positive results, whilst you understand and agree that you are responsible for creating results.
- I will enable you to identify your greatest goals for our work together. The only limit is your imagination.
- If you are feeling vulnerable and wobbly, I will draw on my deep experience as a clinical hypnotherapist and tailor your sessions to help you reconnect to your inspired, best self.

Together we’ll design the right path for you.
How can I help you today?
Call or text me direct on 07557 911 606 or email amy@amyarmstrongcoaching.com.
Alternatively fill in a contact form here or book a free Discovery Call here.
I see clients online, usually via Zoom. For an additional fee, I am delighted to work with clients face to face, when restrictions allow, in a quiet, stylish central Bristol or London location.
As your coach, I can help you with:
✓ Self-belief and confidence
✓ Positive leadership
✓ Impact and presence
✓ Conflict management
✓ Decision making
✓ Public speaking – presentations, podcasts and panels
✓ Interviews and promotions
✓ Line management and team building
✓ Productivity and time management
✓ Clarity and focus
✓ Energy and vitality
✓ Stress management

Price
An Ignite stand-alone coaching session of 90 minutes costs £250 for large corporate clients and £143 for individuals and early start ups.
Coaching programmes of three or more 90 minute sessions are priced according to coaching goals and begin at £1,069 for large corporates and £406 for individuals and early start ups.